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PureVerge© 7 Pro Purple Whitening Toothpaste

PureVerge© 7 Pro Purple Whitening Toothpaste

A color-correcting purple formula with 7 oral probiotics and nano-hydroxyapatite — brightens your smile, strengthens enamel, and keeps your mouth in balance.

dentistry Instantly brightens yellow teeth

verified_user Probiotics rebuild damaged enamel

no_drinks No fluoride, peroxide, alcohol

spa Reduces sensitivity, prevents cavities

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PureVerge 7 Pro is a purple-toned whitening toothpaste built around a simple idea: real whitening shouldn't damage your teeth to work. Instead of harsh peroxide or abrasive whiteners, 7 Pro combines a color-correcting purple pigment with 7 strains of oral probiotics and nano-hydroxyapatite.

Together, they help neutralize yellow tones on contact, gently lift surface stains, strengthen enamel, and support a balanced oral microbiome — so your natural tooth color can shine through, safely, with everyday use.

  • Squeeze a pea-sized amount onto your toothbrush
  • Brush thoroughly for 2 minutes, morning and night
  • Spit and rinse with water
  • Use consistently for best color-correcting and enamel-strengthening results

Purple Color-Correcting Pigment, Nano-Hydroxyapatite, 7-Strain Oral Probiotic Blend, Plant-Based Cleansing Agents, Natural Sweeteners, Soothing Botanical Extracts.
Free from fluoride, peroxide, alcohol, and harsh whitening agents.

We offer fast & tracked shipping world wide!

Your order will be shipped in out within 1-3 processing days as we carefully prepare your order to ship it out!

You can easily track your order and see where you parcel it at any given time using your tracking number.

This will be sent out in the shipping confirmation email, as soon as your order is shipped out.

If you receive an item that arrives damaged or doesn’t meet your expectations, please get in touch with our customer support team.

Should this happen, we will either replace the product or issue a refund within 30 days of when you received your order.

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COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

COLOR-CORRECTING PURPLE

7 ORAL PROBIOTICS

FLUORIDE-FREE

PEROXIDE-FREE

See the 7 Pro® in Action

Whitening Shouldn't Hurt to Work

Most whitening toothpaste relies on the same trick: aggressive abrasives or peroxide that scrub away stains — and often your enamel along with them. The result? Temporary brightness, long-term sensitivity.

PureVerge 7 Pro takes a different approach. Its purple pigment works instantly through color correction, visually neutralizing the yellow tones that make teeth look dull — no bleaching required. Underneath that, 7 strains of oral probiotics work to rebalance your oral microbiome, while nano-hydroxyapatite quietly rebuilds enamel with every brush.

What Makes 7 Pro Different

A smarter approach to whitening — one that works with your mouth's natural balance instead of against it.

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Instant Colour Correction

The purple formula visually counters yellow tones the moment you brush - no waiting weeks to see a difference.

microbiology
Microbiome-Friendly Probiotics

7 strains of oral probiotics help balance the bacteria in your mouth, supporting fresher breath and healthier gums.

dentistry
Enamel Strengthening

Nano-hydroxyapatite helps rebuild enamel and reduce sensitivity with consistent daily use.

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Nothing Harsh, Ever

No fluoride, no peroxide, no alcohol, no harsh whitening agents — just a gentle formula built for the long run.

  • Color Correction On Contact

    The purple pigment works optically the moment it touches your teeth, helping cancel out yellow undertones for an immediately brighter-looking smile.

  • Probiotics Go To Work

    As you brush, the 7-strain probiotic blend begins rebalancing your oral microbiome - helping reduce the bacteria responsible for plaque, odor, and gum irritation.

  • Enamel Rebuilds Over Time

    Nano-hydroxyapatite integrates into your enamel's surface with regular use, helping reduce sensitivity and support a naturally brighter tooth color from within.

    The Formula Behind the Glow

    Color theory says purple cancels out yellow - and that's exactly the principle behind 7 Pro's pigment. But color correction is just the surface. Underneath, this formula is built on a "feed the good bacteria" philosophy: instead of wiping out your oral microbiome with harsh antibacterial agents, 7 Pro's probiotic blend helps the beneficial bacteria thrive, crowding out the strains linked to plaque, bad breath, and gum issues.

    Meanwhile, nano-hydroxyapatite — the same mineral that makes up your natural enamel — helps fill in microscopic surface damage, reducing sensitivity and supporting a smoother, brighter tooth surface over time. Fluoride-free and peroxide-free by design, this is whitening built for daily, long-term use.

    Real people, real routines, real results - see what switching to 7 Pro has done for their smile and confidence.

    • My breath has been so much fresher since switching, and my gums don't feel irritated anymore. Didn't expect that from a whitening paste.

      Daniel K.

    • I noticed my teeth looking brighter almost right away and no sensitivity at all, which is a first for me with whitening toothpaste.

      Maya T.

    • My breath has been so much fresher since switching, and my gums don't feel irritated anymore. Didn't expect that from a whitening paste.

      Daniel K.

    • I was nervous about anything 'whitening' because of sensitivity issues, but this has been totally gentle. Will be repurchasing.

      Connor B.

      Frequently Asked Questions

      The purple pigment uses color-correction principles — purple visually neutralizes yellow tones on the tooth surface, making your smile appear brighter immediately, while the rest of the formula works on long-term enamel health.

      Hydroxyapatite is the main mineral that makes up roughly 97% of your tooth enamel. In nano form, it helps fill in microscopic gaps on the enamel surface, supports remineralization, and can ease sensitivity by sealing exposed areas of the tooth.

      Yes. The food-grade nano-hydroxyapatite used in 7 Pro stays on the surface of your teeth and isn't absorbed into the body. It's a well-studied ingredient used widely in oral care products across Japan, the EU, and beyond, and is considered safe for daily, long-term use.

      Instead of fluoride, 7 Pro relies on two gentler but effective approaches: nano-hydroxyapatite to rebuild enamel and reduce sensitivity, and a 7-strain oral probiotic blend to balance bacteria and support gum health from within. This makes it a good fit for anyone — including children and pregnant individuals — who wants an effective routine without fluoride.

      Yes. 7 Pro is fluoride-free, peroxide-free, and alcohol-free, so it's formulated for gentle, everyday use without the sensitivity issues common with harsher whitening products.

      Many users find sensitivity improves over time thanks to the nano-hydroxyapatite, which helps rebuild and protect enamel with consistent use.

      The 7-strain probiotic blend helps support a healthier balance of bacteria in your mouth — supporting fresher breath, healthier gums, and a more resilient oral microbiome.

      This formula is designed with a gentle, fluoride-free, alcohol-free approach in mind, similar to our kid-friendly options. For younger children, we recommend a milder flavor variant and adult supervision to ensure safe brushing habits.

      Many people notice a brighter-looking smile from the color-correcting effect right away, with enamel and microbiome benefits building over consistent daily use.